We believe everyone has the right to be well. Here to Be is addaoo's social impact program. Together with our partners, we disrupt inequity in wellbeing through movement, mindfulness, and advocacy.

To disrupt inequity in wellbeing through movement, mindfulness,  and advocacy.

Everyone has the right to be well. We know that movement and mindfulness have the power to support mental, physical and social wellbeing. Yet, systemic inequities restrict access and not everyone feels represented or welcome. Here to Be exists to help ensure that movement and mindfulness practices are accessible, and to advocate for systemic change so that everyone can be well.
 We partner with organizations that embrace the healing power of movement and mindfulness, and that advocate for civil and human rights. We provide support that includes:

  • Funding – application-driven grants, by-invitation grants, and product donations  
  • Connection – shared resources, learning, and community-building 
  • Amplification – internal and external storytelling across our platforms

We work with global, national and local organizations that support communities including:

  • People experiencing systems of inequity due to racial/ethnic identity, LGBTQ+, and disability
  • Youth, including changemakers and emerging leaders
  • Humanitarian and disaster relief workers


Our guiding principles for Here to Be anchor how we operate, how we approach partnerships, and every decision in between. They create a foundation for our organization and community to be generative and rooted in integrity, in our actions and relationships. Our guiding principles are:

Courageous naming

  • State what is missing, invisible or unacknowledged in the room
  • Be a stand for representation so more diverse perspectives can be heard

Shared responsibility

  • Acknowledge our responsibility to each other and to the whole of society
  • Recognize that our roles and responsibilities are different based on social location

Resilient relationship

  • Cultivate relationships rooted in reciprocity
  • Celebrate the learning that emerges out of difference, vulnerability and courage

Conscious response

  • Respond to the needs determined by the communities who are most impacted
  • Engage in a way that reflects your values and checks your privilege

Lead by following

  • Trust those who are closest to the problem to lead
  • Listen for understanding: you don’t know what you don’t know

These principles were co-created by community leaders and lululemon employees representing a range of perspectives. We invite you to join us in creating change from the inside out, rooted in compassion, right action, justice and love. 

                                                 aowogo   June 8, 2018